WGGB supports creative workers in the Midlands with landmark agreement

WGGB is proud to have signed a landmark agreement with the West Midlands Combined Authority, alongside our sister creative unions, to support creative industry workers in the region.

The agreement will seek to build on the region’s cultural and creative strengths, including its young and diverse workforce, and secure new jobs, fairer pay, and long-term career opportunities for local people.

This agreement has grown out of earlier partnership work between unions and the Birmingham Commonwealth Games in 2022 and Coventry’s City of Culture and supports the Combined Authority’s identification of the creative industries as a cornerstone of regional economic growth.

The ‘Memorandum of Understanding’ has also been signed at a time that the West Midlands has been identified as a ‘priority region’ for the creative industries with the promise of a share of £60 million.

Find out more here.