In response to ITV’s recent job advert for a Head of Generative AI Innovation, whose role will include using technology to help create ‘shows, films and digital-first content’, WGGB General Secretary Ellie Peers said:

“We were shocked to hear that ITV are intending to bring in an AI expert to replace writers and other creators. There’s no shortage of story ideas out there, though sadly there appears to be an unwillingness to pay for them. If the broadcaster has a spare £95,000, they would be better off investing in screenwriters rather than gimmicks. We strongly oppose this move from ITV, which also raises serious questions about IP. We will be talking about this to ITV as a matter of urgency.”

Read our policy position statement on AI. Read our manifesto Putting writers at the heart of the story, which features recommendations on copyright and AI

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